You might have heard of Google’s free alert service that was first introduced in 2003. Did you know that it can be effectively used for monitoring your company’s online presence?

 

google-alerts

 

In this video, I would like to share the 5 types of Google Alerts I have set up for my business and how you can set up Google Alerts in 2 minutes or less for your business!

Let’s first start by defining with what a Google Alert is. This definition of a Google Alert is straight from Google’s website.

Google Alerts are emails sent to you when Google finds new results — such as web pages, newspaper articles, or blogs — that match your search term. You can use Google Alerts to monitor anything on the Web.

 

For example, people use Google Alerts to:

* find out what is being said about their company or product.

* monitor a developing news story.

* keep up to date with a competitor or industry.

* get the latest news on a celebrity or sports team.

* find out what’s being said about themselves.

 

You can effectively use Google Alerts to become your own ‘PR Agency’ that lets you know every time your company’s name gets mentioned online. Want to know what people say about your products or services?

No problem. Set up a Google Alert for your product or service name and stay on top of all the gossip.

 

Types of Alerts

I have set up 5 different types of alerts for my own business. You might find them very useful for your business too.

1. I have alerts set up on my business name – if my business gets mentioned on someone’s website or in the news I know about it. If there is something negative being said about your company, you can react straight away. This is great because it allows you to manage your online presence much more effectively.  If you don’t know about it, then you can’t manage it.

2. I have alerts set up for my personal name. Many businesses have alerts set up for the names of their executives. Again, this is great for your PR strategies and outreach. If someone mentions you on their Blog, you can thank them for it which helps strengthen your relationship.

3. I have alerts set up for the names of our services. Want to know what your customers are saying about your products or services? This is a great way of finding out.

4. I have alerts set up on the topics and trends within my industry. For example, I have a Google Alert for “Facebook Pixel” so anytime Facebook Pixel is mentioned in an article I get notified. This allows me to know what is happening in the industry and always stay on top of my game!

5. Lastly, I have alerts on those that have similar offerings to me. Whether these individuals or businesses be actual competition or just someone in the same niche, it’s good to know what is happening in the industry so you can stay informed and current.

 

Google Alerts Setup

The actual set up is really easy. You just need to go to google.com/alerts and choose the specific search terms (such as your business name) you would like to get notified about.

You can choose how often you would like to receive your alerts, whether once a day, once a week or as soon as they happen. You can narrow down the sources,  languages and regions.

 

Screenshot-google-alerts

 

You can update or delete your alerts at any time.

In a nutshell, it is a really simple but effective solution for any business looking to monitor their company’s presence online.